A business needs to stay on the cutting edge of marketing if it wants to survive and grow in any economy. The newest wave of the future for this day and time, is social media. This article contains several suggestions for you to use social media to promote your own business.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.
Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.
Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.
Offering your customers to do surveys about their habits on social media sites is beneficial. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. However, if your customer base doesn’t spend very much time on social media, don’t use this type of advertising; focus on advertisements that will reach them.
Keep an eye on all of your competitors. Go to social media networks and check out how they are executing their technique. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.
Connect all your networking profiles together and link them to your website. This is easy to do by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.
Start an online contest. If people think they will win something they’ll gladly follow your sites and fill out any info required. You should also show the information to the customers about who the winner was so that you can show that it was credible.
By applying everything you got from this article you can watch your business grow right in front of you. The most important thing here is that you actually take the time and effort necessary to build up a social presence via the net. Even ordinary websites will benefit immensely from the implementation of social media marketing.